Elf on the Shelf Returns to Knoxville for the Fourth Consecutive Year

Press Release # Local

KNOXVILLE, TN – The Elf on the Shelf® is a cherished Christmas tradition celebrated in households around the world. Santa will send some of these magical Scout Elves from the North Pole to Knoxville to be adopted by over 24 downtown Knoxville businesses. Families are invited to explore downtown Nov. 29-Jan. 5, 2020 and find where these little Scout Elves have landed each night for a fun-filled holiday scavenger hunt.

The Elf on the Shelf: A Christmas Tradition is a magical story about how Santa’s Scout Elves help him manage his naughty and nice lists. Once a Scout Elf is adopted and named, the elf receives its Christmas magic and can fly to the North Pole each night to tell Santa about the day’s adventures. Each morning the Scout Elf returns to its family and perches in a different place to watch the festive fun.

The No. 1 best-selling book, which comes in a keepsake box set with one of Santa’s Scout Elves, has sold more than 13 million copies across the globe and was written by mother-daughter duo Carol Aebersold and Chanda Bell.

Children of all ages are invited to pick up a North Pole Pass at any of the participating businesses to help guide them through the adventure. Children and children at heart will find fun, treats, and prizes along the way.

The 2019 event is sponsored by Mast General Store (the Downtown Knoxville Santa-Approved Scout Elf Adoption Center), the Downtown Knoxville Alliance and Visit Knoxville.

For more information, visit www.downtownknox.org/elf.

The scavenger hunt is part of a jam-packed, season-long, holiday schedule of events in Downtown Knoxville. For all that’s happening in downtown Knoxville this holiday season, visit www.downtownknox.org/holiday.

City-wide holiday events can be found at www.visitknoxville.com/events/christmas.

For more information about The Elf on the Shelf®, visit www.elfontheshelf.com.

The Elf on the Shelf® and © CCA and B, LLC. All Rights Reserved.