Gather Up Events To Host Inaugural Smoky Mountain Beard and Stache Fest

Press Release #
Smoky Mountain Beard and Stache Fest logo

Gatlinburg, Tenn. - A good beard is a thing of beauty. That’s why Gather Up Events is hosting the inaugural Smoky Mountain Beard and Stache Fest on June 12 from 12pm-7pm at the Gatlinburg Convention Center. Men and women everywhere love facial hair. Whether you sport a natural mountain beard, a trimmed goatee or an elegantly styled European cut, you’ll find your niche at this unique festival.

Created by the Tennessee-based company Gather Up Events, the Smoky Mountain Beard and Stache Fest was made to provide a welcoming environment where people with similar interests in facial hair can enjoy one another’s unique styles in one place. Throughout the event, several exciting contests are taking place to determine the winners from a variety of fields such as Best Overall Beard, Best Natural Beard, Best European Mustache, Best Goatee, and countless others entertainment categories. The contests are open to both men and women, with a “Unique Beards” category added in for artistic, unusual facial hair, real or artificial.

Attendants can chow down on local food, because as we all know, proper beard care is no walk in the park. In addition to the food, dozens of local crafters and artisans will be there selling beard care products, beard art and facial hair apparel. Local beer will also be available, because if there’s one thing bearded folk enjoy, it’s an ice cold beer.

The decision to host the Beard and Stache Fest in Gatlinburg, the literal heart of the Smoky Mountains, was no accident. Bearded men (and women) are often imagined in outdoor settings, swinging axes, cooking over a fire and living off the land. Attendants will do just that as they breathe in the fresh mountain air of the Smokies wafting through their beards and appreciate not only the event itself, but its beautiful location.

Tickets cost $10 per person, and can be purchased online at For any bearded or mustachioed attendant who’d like an even better deal, a $25 option is available while supplies last that provide an event T-shirt in addition to general admission. The Smoky Mountain Beard and Stache Fest is located at 234 Historic Nature Trail Gatlinburg, TN. The mountains are calling. Will you answer the call of the wild?